The profitability of an organisation, and of each of its business units, plays a key role in determining its success and sustainability. Operating specifically in the commercial/marketing area, our approach allows us to:

 

 

Implement operational plans in order to improve the processes and profitability of the commercial activity, thereby making it possible to:

 

 Win clients’ loyalty by:

•  Identifying new services and products that meet the requirements of end users;

•  Defining actions/strategies in order to increase profitability per client and improve client satisfaction;

•  Creating value-added services. 

 Winning new clients by:

• Identifying the target market/sector: typology, requirements, profitability/efforts to win clients; 

• Action/strategies to capture the target market.

 Improving the commercial structure and processes by previously:

• Valuing the profitability of the channel and adapting the sales channel structure: commercial strength, indirect channel (resale), channel development.

• Defining guidelines in order to improve processes throughout the commercial cycle: commercial contact, pre-sales and after-sales. 

 Increasing efficiency in commercial control and monitoring by:

• Increasing profitability, efficiency and steering in the use of resources;

• Defining guidelines in order to reduce operational costs;

• Defining quantitative indicators (KVIs);

 Introducing new services and products.  

 

 Supporting processes designed to develop partnerships and alliances between companies.